As a proprietor, there’s no need to use the excuse that you “have no personality” to not make a social media account. People love presence and the presence of business leaders allow them to find comfort and security in the products and services offered by your company.
Having a social media profile as a proprietor has guaranteed the following according to this infographic:
- Helps them keep track of peers and colleagues
- Easier Access to thought leadership or rare, useful information
- Great way to learn new things and improve professional skills
- Find out the public’s perception of their products and services.
Maybe you should see for yourself what your social media presence as a proprietor brings to the table.
(click to enlarge)